Aqualand Australia


DIGITAL MARKETING MANAGER, April 2015 - April 2016

I was appointed to establish and implement Aqualand’s inaugural digital strategy. Key activities undertaken as a result of the strategy recommendations included:  

  • Corporate brand refresh
  • New corporate website (Wordpress CMS)
  • CRM integration - Salesforce Pardot
  • Content strategy focusing on acquisition and retention, namely email and social (FacebookLinkedInInstagram and Twitter)

I also had the pleasure of being significantly involved in Aqualand's flagship project, The Revy. The Revy was recently selected as a finalist for Excellence in Marketing at the 2016 UDIA NSW Awards for Excellence.