DIGITAL MARKETING MANAGER, April 2015 - April 2016
I was appointed to establish and implement Aqualand’s inaugural digital strategy. Key activities undertaken as a result of the strategy recommendations included:
- Corporate brand refresh
- New corporate website (Wordpress CMS)
- CRM integration - Salesforce Pardot
- Content strategy focusing on acquisition and retention, namely email and social (Facebook, LinkedIn, Instagram and Twitter)
I also had the pleasure of being significantly involved in Aqualand's flagship project, The Revy. The Revy was recently selected as a finalist for Excellence in Marketing at the 2016 UDIA NSW Awards for Excellence.