I(t) Failed.

I(t) Failed.

The last 6 months have been the toughest of my 27 years. Why? Because I(t) Failed.

I want to begin by saying that I’m not sharing this to get sympathy, nor am I ignorant to the suffering experienced by many far worse off than I (refugees, the terminally ill etc.). This is just me sharing my experience of failure; partly to inform (well, as much as I can), but mostly to accept what’s happened so I can move on.

Intuition.

Intuition.

"That's what people call successful decision making that happens without a narrative. Intuition isn't guessing. It's sophisticated pattern matching, honed over time. Don't dismiss intuition merely because it's difficult to understand. You can get better at it by practicing." - Seth Godin.

Content & Context.

Content & Context.

'Content Marketing' has been the hot topic of late. And rightly so. With that said, content incorrectly applied is pointless. It sounds obvious, but a marketer must know their audience and what platform they're conversing on. An omni-channel campaign with a slight change of language where appropriate could be the difference between success and failure. Always remember that content is nothing without context. MS.